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Dienstleistungsmarken

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Year: 2008
Publisher: Wiesbaden, Gabler
Media group: Book/Buch
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Barcode: 01056013 Locations: 2.4.1.3 DIE Status: available

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Year: 2008
Publisher: Wiesbaden, Gabler
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Classification: Search for this systematic 2.4.1.3
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ISBN: 978-3-8349-0609-0
Description: XI, 486 S. : Abb., Tab. u. graph. Darst.
Tags: Consumer Behaviour, Service Management, Services Marketing, Marketing Strategy, Brand, Consumer Behavior, Dienstleistungsmanagement, Dienstleistungsmarketing, Käuferverhalten, Marketingstrategie, Markenartikel
Participating parties: Search for this character Bruhn, Manfred, 1949- (contributor); Stauss, Bernd (contributor)
Media group: Book/Buch