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Eventmanagement

Konzeption, Organisation, Erfolgskontrolle
Author: Search for this author Kiel, Hermann-Josef; Bäuchl, Ralf G.
Statement of Responsibility: von Hermann-Josef Kiel und Ralf G. Bäuchl
Year: 2014
Publisher: München, Vahlen
Media group: Book/Buch
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Barcode: 01095708 Locations: 2.4.10 KIE Status: available

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Author: Search for this author Kiel, Hermann-Josef; Bäuchl, Ralf G.
Statement of Responsibility: von Hermann-Josef Kiel und Ralf G. Bäuchl
Year: 2014
Publisher: München, Vahlen
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Classification: Search for this systematic 2.4.10
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ISBN: 978-3-8006-4795-8
Description: XVII, 194 S. : Abb., Tab. u. graph. Darst.
Tags: Case Study, Eventmarketing, Kommunikationspolitik, Marketingmix, Case Studies, Fallstudien
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Media group: Book/Buch