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Der neue Weg zum Kunden

vom Trade-Marketing zum Shopper-Marketing ; Grundlagen, Konzepte, Instrumente
Author: Search for this author Czech-Winkelmann, Susanne
Statement of Responsibility: Susanne Czech-Winkelmann
Year: 2011
Publisher: Frankfurt/M., Dt. Fachverl.
Media group: Book/Buch
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Barcode: 01082289 Locations: 2.4.1.4 CZE Status: available

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Author: Search for this author Czech-Winkelmann, Susanne
Statement of Responsibility: Susanne Czech-Winkelmann
Year: 2011
Publisher: Frankfurt/M., Dt. Fachverl.
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Classification: Search for this systematic 2.4.1.4
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ISBN: 978-3-86641-221-7
Description: 384 S. : Tab. u. graph. Darst.
Tags: ECR, Efficient Consumer Response, Handelsmarketing, Marketingmix, Business-to-Business, Physical Distribution, B2B, B-to-B, Vertrieb
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Media group: Book/Buch