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Produktindividualisierung

ein Ansatz zur innovativen Leistungsgestaltung im Business-to-Business-Bereich
Author: Search for this author Jacob, Frank
Statement of Responsibility: Frank Jacob
Year: 1995
Publisher: Wiesbaden, Gabler
Media group: Book/Buch
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Barcode: 01009972 Locations: 2.4.1.2 JAC Status: available

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Author: Search for this author Jacob, Frank
Statement of Responsibility: Frank Jacob
Year: 1995
Publisher: Wiesbaden, Gabler
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Classification: Search for this systematic 2.4.1.2
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ISBN: 3-409-13783-1
Description: XXIV, 255 S. : Tab. u. graph. Darst.
Tags: Investitionsgütermarketing, Kundenorientierung, Product Management, Produktindividualisierung, Produktmanagement, Produktpolitik
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Footnote: Zugl.: Berlin, Freie Univ., Diss., 1994
Media group: Book/Buch