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Marken im Social Web

zur Bedeutung von Marken in Online-Diskursen
Author: Search for this author Heun, Thomas
Statement of Responsibility: Thomas Heun
Year: 2012
Publisher: Wiesbaden, Springer Gabler
Series: Research
Media group: Book/Buch
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Barcode: 01084559 Locations: 2.4.10 HEU Status: available

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Author: Search for this author Heun, Thomas
Statement of Responsibility: Thomas Heun
Year: 2012
Publisher: Wiesbaden, Springer Gabler
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Classification: Search for this systematic 2.4.10
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ISBN: 978-3-8349-4301-9
ISBN (2nd): 978-3-8349-4302-6
Description: XI, 281 S. : Abb., Tab. u. graph. Darst.
Series: Research
Tags: Automotive Industry, Kommunikationspolitik, Brand, Social Web, Automobilindustrie, Kfz-Industrie, Markenartikel
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Footnote: Zugl.: Hamburg, Univ., Diss., 2012 u.d.T.: Markenkultur in Online-Communities, eine diskursanalytische Untersuchung von Markenbedeutungen in der Kultur von Brand Communities
Media group: Book/Buch