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Brand Attachment

Determinanten erfolgreicher Markenbeziehungen
Author: Search for this author Diehl, Saskia
Statement of Responsibility: Saskia Diehl
Year: 2009
Publisher: Wiesbaden, Gabler
Media group: Book/Buch
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Barcode: 01062984 Locations: 2.4.1 DIE Status: available

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Author: Search for this author Diehl, Saskia
Statement of Responsibility: Saskia Diehl
Year: 2009
Publisher: Wiesbaden, Gabler
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Classification: Search for this systematic 2.4.1
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ISBN: 978-3-8349-1965-6
Description: XX, 265 S. : Tab. u. graph. Darst.
Tags: Consumer Behaviour, Kundenbindung, Relationship Marketing, Brand, Consumer Behavior, Käuferverhalten, Markenartikel
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Footnote: Zugl.: Gießen, Univ., Diss., 2009
Media group: Book/Buch