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Markenpolitik

Markenwirkung, Markenführung, Markencontrolling
Author: Search for this author Baumgarth, Carsten
Statement of Responsibility: Carsten Baumgarth
Year: 2004
Publisher: Wiesbaden, Gabler
Media group: Book/Buch
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Barcode: 01035728 Locations: 2.4.1 BAU Status: leaving

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Author: Search for this author Baumgarth, Carsten
Statement of Responsibility: Carsten Baumgarth
Year: 2004
Publisher: Wiesbaden, Gabler
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Classification: Search for this systematic 2.4.1
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ISBN: 3-409-21666-9
Description: 2., überarb. und erw. Aufl., XVI, 427 S. : Tab. u. graph. Darst.
Tags: Case Study, Brand, Case Studies, Fallstudien, Markenartikel
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Media group: Book/Buch