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Barcode: 01153477	Locations: 2.12.1.2 GOO	Status: available

Digital Darwinism takes an exhilarating look at disruptive thinking to inspire those who want to be the best at digital transformation. Change across business is accelerating, but the lifespan of companies is decreasing. Life is more unpredictable than ever and leaders are facing a growing abundance of decisions to make, data to process and technology that threatens to disrupt even the most established business models. These are the forces that could destroy your company but, with the right strategy in place, they could also help you transform it into a market leader. Digital Darwinism is a guiding hand through the turbulence of this moment, offering practical strategies as well as an ambitious call-to-action that lights a fire underneath complacency and inspires creative change. In this book, Tom Goodwin shines a light into the future by exploring technology, society and the lessons of the past so that you can understand how to adapt, what to embrace and what to ignore. Goodwin proves how every assumption the business world has previously made about "digital" is wrong in order to revolutionize your mindset: incremental change isn't good enough, adding technology at the edges won't work and digital isn't a thing - it's everything. If you want your organization to succeed in the post-digital age, you need to be enlightened by Digital Darwinism

 

Content:

 

Learn to face the chaos in the new era of disruption with this exhilarating and at times provocative account of digital transformation.

Cover -- Contents -- Preface -- 01 Business in the age of disruption -- I wouldn't start from here -- Understanding how we got here -- Altered business rules -- Blurred lines -- Regulatory hacking -- Investor demands -- Over-production and marketing-led organizations -- Changing consumer behaviours and expectations -- Digital inertia -- What would your company look like if you set it up today? -- Do you have to change? -- What should your future vision be? -- How can you change? -- When should you change? -- 02 The three phases of change -- Seeing change in context -- The electrical revolution took time -- Computerization -- Learning from the history of technology adoption -- The three phases of technology -- The awkward middle age of technology -- The pre-digital age -- The mid-digital age -- The post-digital age -- 03 Disruption and the paradigm shift -- A new theory for disruption -- The power of the paradigm shift -- Design as evolutionary funnels -- The paradigm leap in action -- Leaps in design paradigms surround us -- What is disruption? -- 04 The third era of management -- Moving from needs to wants -- Pre-management business -- Era one - a focus on execution and scale -- Era two - a focus on expertise and specialization -- Era three - a focus on imagination and empathy -- New value propositions -- New core competencies -- Tech will set you free! -- Spanning hardware and software -- True agnosticism -- The power of ideas -- 05 Starting your digital transformation -- A metaphor for business -- What does digital transformation mean? -- Important things that are too important to change -- Legacy foundations are everywhere and reduce what we can build on top -- Why are vital systems so hard to change? -- Onions -- Applying digital transformation to this model -- 06 How to provoke and inspire change.