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McMarketing

Einblicke in die Marketing-Strategie von McDonald's
Author: Search for this author Schneider, Willy
Statement of Responsibility: Willy Schneider
Year: 2015
Publisher: Wiesbaden, Springer Gabler
Media group: Book/Buch
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Barcode: 01099348 Locations: 2.4.2 SCHN Status: borrowed

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Author: Search for this author Schneider, Willy
Statement of Responsibility: Willy Schneider
Year: 2015
Publisher: Wiesbaden, Springer Gabler
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Classification: Search for this systematic 2.4.2
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ISBN: 978-3-658-07095-3
Description: 2., überarb. Aufl., XVIII, 248 S. : Tab., Abb. u. graph. Darst.
Tags: McDonald's, Marketing Strategy, Marketing management, Multinational Enterprise, Brand, Marketingstrategie, Marketing mix, Marktorientierte Unternehmensführung, Multinational Enterprises, MNEs, Transnational Corporation, Multinationales Unternehmen, Markenartikel
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Media group: Book/Buch