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Globale Marktstrategien

das Handbuch für risikofreie Internationalisierung ; [mit vielen Tools und Beispielen]
Author: Search for this author Neubert, Michael
Statement of Responsibility: Michael Neubert
Year: 2013
Publisher: Frankfurt/M. ; New York, Campus
Media group: Book/Buch
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Barcode: 01090376 Locations: 2.0.2 NEU Status: available

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Author: Search for this author Neubert, Michael
Statement of Responsibility: Michael Neubert
Year: 2013
Publisher: Frankfurt/M. ; New York, Campus
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Classification: Search for this systematic 2.0.2
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ISBN: 978-3-593-39940-9
Description: 251 S. : Tab. u. graph. Darst.
Tags: Markteintrittsstrategie, Internationalization, SME, Cross-Cultural Management, Internationalisation, Internationalisierung, KMU, Kleine und mittlere Unternehmen, SMB, Small and medium-sized enterprises, Interkulturelles Management, Intercultural management, Multikulturelles Management
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Media group: Book/Buch