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Reale und mediale Produkterfahrungen

Analyse und Vergleich der Wirkungen von Experience- und Cross-Media-Marketingmaßnahmen
Author: Search for this author Diehl, Sandra
Statement of Responsibility: Sandra Diehl
Year: 2009
Publisher: Wiesbaden, Gabler
Media group: Book/Buch
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Barcode: 01068108 Locations: 2.4.4 DIE Status: leaving

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Author: Search for this author Diehl, Sandra
Statement of Responsibility: Sandra Diehl
Year: 2009
Publisher: Wiesbaden, Gabler
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Classification: Search for this systematic 2.4.4
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ISBN: 978-3-8349-1681-5
Description: XXIII, 435 S. : Tab. u. graph. Darst.
Tags: Advertising, Advertising Effects, Comparison, Consumer Behaviour, Mediaplanung, Consumer Behavior, Internationaler Vergleich, Käuferverhalten, Vergleich, Werbung
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Footnote: Zugl.: Saarbrücken, Univ. des Saarlandes, Habil.-Schr., 2008
Media group: Book/Buch