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Marketing international

Développement des marchés et management multiculturel
Author: Search for this author Prime, Nathalie; Usunier, Jean-Claude
Statement of Responsibility: Nathalie Prime ; Jean-Claude Usunier
Year: 2004
Publisher: Paris, Vuibert
Series: Gestion
Media group: Book/Buch
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Barcode: 01030631 Locations: 2.4.2 PRI Status: available

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Author: Search for this author Prime, Nathalie; Usunier, Jean-Claude
Statement of Responsibility: Nathalie Prime ; Jean-Claude Usunier
Year: 2004
Publisher: Paris, Vuibert
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Classification: Search for this systematic 2.4.2
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ISBN: 2-7117-7566-6
Description: 2e éd., 349, VIII S. : Tab. u. graph. Darst.
Series: Gestion
Tags: Cross-Cultural Management, International Marketing, Interkulturelles Management, Multikulturelles Management, Intercultural management, Internationales Marketing
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Media group: Book/Buch