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Der Strategietrend im Marketing

vom Massenmarketing über das Segmentmarketing zum kundenindividuellen Marketing
Author: Search for this author Becker, Jochen
Statement of Responsibility: von Jochen Becker
Year: 2000
Publisher: München, Vahlen
Media group: Book/Buch
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Barcode: 01012620 Locations: 2.4.1 BEC Status: leaving

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Author: Search for this author Becker, Jochen
Statement of Responsibility: von Jochen Becker
Year: 2000
Publisher: München, Vahlen
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Classification: Search for this systematic 2.4.1
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ISBN: 3-8006-2620-9
Description: XIII, 137 S. : Tab. u. graph. Darst.
Tags: Kundenorientierung, Marketing Strategy, Marketingstrategie
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Media group: Book/Buch