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Internationale Sortimentsgestaltung und -steuerung auf Basis von Category Management

Author: Search for this author Németh, Zsuzsa
Statement of Responsibility: Zsuzsa Németh
Year: 2010
Publisher: Frankfurt/M. [u.a.], Lang
Media group: Book/Buch
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Barcode: 01072167 Locations: 2.4.1.4 NEM Status: leaving

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Author: Search for this author Németh, Zsuzsa
Statement of Responsibility: Zsuzsa Németh
Year: 2010
Publisher: Frankfurt/M. [u.a.], Lang
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Classification: Search for this systematic 2.4.1.4
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ISBN: 978-3-631-61084-8
Description: XIX, 346 S. : Tab. u. graph. Darst.
Tags: Category Management, Handelsmarketing, Internationalization, Retail, Einzelhandel, Handelsmanagement, Internationalisation, Internationalisierung, Warengruppenmanagement
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Footnote: Zugl.: Tübingen, Univ., Diss., 2010
Media group: Book/Buch