To results list
Print Permalink
1 of 1
Cover von Markencontrolling opens in new tab

Markencontrolling

ein verhaltensorientierter Beitrag zur Rationalitätssicherung einer identitätsorientierten Markenführung
Author: Search for this author Braun, Stephan
Statement of Responsibility: Stephan Braun
Year: 2011
Publisher: Wiesbaden, Gabler
Media group: Book/Buch
available

Copies

BarcodeLocationsStatus
Barcode: 01075663 Locations: 2.4.1 BRA Status: available

Details

Author: Search for this author Braun, Stephan
Statement of Responsibility: Stephan Braun
Year: 2011
Publisher: Wiesbaden, Gabler
opens in new tab
Classification: Search for this systematic 2.4.1
Search for this subject type
ISBN: 978-3-8349-2849-8
Description: XVII, 231 S. : Tab.
Tags: Brand, Marketing Controlling, Rationalität, Markenartikel, Marketing control , Marketingcontrolling, Rationality
Search for this character
Footnote: Zugl.: Vallendar, WHU - Otto Beisheim School of Management, Diss., 2010
Media group: Book/Buch