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Management der Marktkommunikation

Author: Search for this author Unger, Fritz; Fuchs, Wolfgang
Statement of Responsibility: Fritz Unger ; Wolfgang Fuchs
Year: 1999
Publisher: Heidelberg, Physica-Verlag
Media group: Book/Buch
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Barcode: 01012118 Locations: 2.4.10 UNG Status: leaving

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Author: Search for this author Unger, Fritz; Fuchs, Wolfgang
Statement of Responsibility: Fritz Unger ; Wolfgang Fuchs
Year: 1999
Publisher: Heidelberg, Physica-Verlag
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Classification: Search for this systematic 2.4.10
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ISBN: 3-7908-1213-7
Description: 2., völlig neubearb. und erw. Aufl., XV, 657 S. : Tab. u. graph. Darst.
Tags: Advertising, Kommunikationspolitik, Marketingmix, Werbung
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Earlier title: 1. Aufl. u.d.T.: Unger, Fritz: Werbemanagement
Media group: Book/Buch