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Psychological Foundations of Marketing

the keys to consumer behavior
Author: Search for this author Kimmel, Allan J.
Statement of Responsibility: Allan J. Kimmel
Year: 2018
Publisher: London [u.a.], Routledge
Media group: Book/Buch
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Barcode: 01124231 Locations: 2.4.1 KIM Status: available

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Author: Search for this author Kimmel, Allan J.
Statement of Responsibility: Allan J. Kimmel
Year: 2018
Publisher: London [u.a.], Routledge
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Classification: Search for this systematic 2.4.1
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ISBN: 978-1-138-21915-1
ISBN (2nd): 978-1-315-43609-8
Description: 2nd ed., XVIII, 465 S. : Abb., Tab. u. graph. Darst.
Tags: Consumer Behaviour, Marketing, Marktpsychologie, Psychology, Consumer Behavior, Käuferverhalten, Psychologie
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Language: englisch
Media group: Book/Buch