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Understanding Consumer Decision Making

the means-end approach to marketing and advertising strategy
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Statement of Responsibility: ed. by Thomas J. Reynolds ...
Year: 2010
Publisher: New York, NY [u.a.], Psychology Press
Media group: Book/Buch
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Barcode: 01120783 Locations: 2.4.4. UND Status: available

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Statement of Responsibility: ed. by Thomas J. Reynolds ...
Year: 2010
Publisher: New York, NY [u.a.], Psychology Press
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Classification: Search for this systematic 2.4.4
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ISBN: 978-0-8058-1731-X
ISBN (2nd): 0-8058-1730-1
Description: XVII, 447 S. : Tab. u. graph. Darst.
Tags: Advertising, Consumer Behaviour, Marketing Strategy, Psychology, Consumer Behavior, Käuferverhalten, Werbung, Marketingstrategie, Psychologie
Participating parties: Search for this character Reynolds, Thomas J. [Hrsg.]
Language: englisch
Media group: Book/Buch