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APA handbook of consumer psychology

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Statement of Responsibility: Lynn R. Kahle, Tina M. Lowrey and Joel Huber
Year: [2022]
Publisher: Washington, D.C. [Washington, D.C.], American Psychological Association
Media group: Book/Buch
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Barcode: 01153408 Locations: 2.4.4 APA Status: available

Content

The APA Handbook of Consumer Psychology presents a comprehensive survey of the field, including historical reviews and critical sources of information in both core and emerging literature. This 33-chapter handbook is designed as a library reference that captures up-to-date content on consumer psychology, with insights offered by an outstanding roster of contributors. Broad coverage areas include perspectives on consumer psychology, consumer characteristics and contexts, use of psychology to communicate with consumers, consumer cognitions and affect, and use of psychology to carry out business functions. Chapters pinpoint practical issues; probe unresolved and controversial topics in a balanced manner; and present future theoretical, research, and practice trends. The handbook provides a starting point for an examination of consumer psychology and ways to move the knowledge forward in this meaningful and vital area of human behavior.

Details

Search for this author
Statement of Responsibility: Lynn R. Kahle, Tina M. Lowrey and Joel Huber
Year: [2022]
Publisher: Washington, D.C. [Washington, D.C.], American Psychological Association
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Classification: Search for this systematic 2.4.4
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ISBN: 978-1-4338-3642-8
ISBN (2nd): 978-1-4338-3839-2
Description: xxvi, 778 Seiten, Illustrationen
Tags: Psychology, Consumer Behaviour, Consumer Attitudes, Psychologie, Käuferverhalten, Consumer Behavior, Verbrauchereinstellung
Language: eng
Media group: Book/Buch