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Improving Business Performance Through Innovation in the Digital Economy

Author: Search for this author Oncioiu, Ionica
Statement of Responsibility: Ionica Oncioiu
Year: 2020
Publisher: Hershey, Pa., Business Science Reference
Media group: eBook/eResource
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Content

Content:
"In the 21st century, advancements in the digital world are bringing about rapid waves of change in organizational management. As such, it is increasingly imperative to discover ways for businesses to adapt to changes in the markets and seize various digital marketing opportunities. Improving Business Performance Through Innovation in the Digital Economy is an essential reference source for the latest research on the impact of digital computing. It investigates new economic and entrepreneurial approaches to enhancing community development. Featuring research on topics such as business ethics, mobile technology, and cyber security, this book is ideally designed for knowledge workers, business managers, executives, entrepreneurs, small and medium enterprise managers, academicians, researchers, students, and global leaders seeking coverage on the management of sustainable enterprises."

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Author: Search for this author Oncioiu, Ionica
Statement of Responsibility: Ionica Oncioiu
Year: 2020
Publisher: Hershey, Pa., Business Science Reference
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ISBN: 978-1-7998-1007-0
ISBN (2nd): 978-1-7998-1006-3
ISSN: 2327-3437
Description: XXI, 272 S. : Abb., Tab. u. graph. Darst.
Tags: Electronic Business, Digital Economy, Information Technology, Firm Performance, Electronic Commerce, Innovation Management, E-Business, eBusiness, Informations- und Kommunikationstechnik, Kommunikationstechnik, IKT, ICT, Information and Communications Technology, Unternehmenserfolg, E-Commerce, Online-Handel, Innovationsmanagement, Innovationsstrategie
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Language: englisch
Media group: eBook/eResource