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Konsumentenverhalten und Marketing

Grundlagen für Strategien und Maßnahmen
Author: Search for this author Balderjahn, Ingo, 1952-; Scholderer, Joachim
Statement of Responsibility: Ingo, 1952- Balderjahn ; Joachim Scholderer
Year: 2007
Publisher: Stuttgart , Schäffer-Poeschel
Media group: Book/Buch
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Barcode: 01049848 Locations: 2.4.4 BAL Status: available

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Author: Search for this author Balderjahn, Ingo, 1952-; Scholderer, Joachim
Statement of Responsibility: Ingo, 1952- Balderjahn ; Joachim Scholderer
Year: 2007
Publisher: Stuttgart , Schäffer-Poeschel
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Classification: Search for this systematic 2.4.4
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ISBN: 978-3-7910-2535-3
Description: X, 244 S. : Abb., Tab. u. graph. Darst.
Tags: Consumer Behaviour, Marketingmix, Marketing Strategy, Consumer Behavior, Käuferverhalten, Marketingstrategie
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Media group: Book/Buch