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Internationale Werbeplanung

eine Analyse unter besonderer Berücksichtigung der internationalen Werbebudgetierung
Author: Search for this author Streich, Michael
Statement of Responsibility: Michael Streich
Year: 1997
Publisher: Heidelberg, Physica-Verlag
Media group: Book/Buch
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Barcode: 01012125 Locations: 2.4.10.1 STR Status: leaving

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Author: Search for this author Streich, Michael
Statement of Responsibility: Michael Streich
Year: 1997
Publisher: Heidelberg, Physica-Verlag
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Classification: Search for this systematic 2.4.10.1
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ISBN: 3-7908-0980-2
Description: XVI, 223 S. : Tab. u. graph. Darst.
Tags: Advertising, Advertising Planning, International Marketing, Advertising Strategy, Werbeplanung, Werbestrategie, Werbung, Internationales Marketing
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Footnote: Zugl.: Tübingen, Univ., Diss., 1996
Media group: Book/Buch