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Cross-cultural consumer behavior

Author: Search for this author Gelbrich, Katja, 1971- (author); Müller, Stefan, 1948- (author); Westjohn, Stanford A. (author)
Statement of Responsibility: Katja Gelbrich, Stefan W. Müller, Stanford A. Westjohn
Year: [2023]
Publisher: Cheltenham ; Northampton [Massachusetts], Edward Elgar Publishing
Media group: Book/Buch
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Barcode: 01155936 Locations: 2.4.4 GEL Status: available

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Statement of Responsibility: Katja Gelbrich, Stefan W. Müller, Stanford A. Westjohn
Year: [2023]
Publisher: Cheltenham ; Northampton [Massachusetts], Edward Elgar Publishing
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Classification: Search for this systematic 2.4.4
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ISBN: 978-1-80392-320-8
ISBN (2nd): 978-1-80392-318-5
Description: ix, 510 Seiten, Illustrationen
Tags: Comparison, Comparative Sociology, Intercultural Communication, Consumer Behaviour, Internationaler Vergleich, Vergleich, Kulturvergleich, Kulturvergleichende Sozialforschung, Käuferverhalten, Consumer Behavior
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Language: eng
Original title: Interkulturelles Konsumentenverhalten
Media group: Book/Buch