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Interkulturelles Marketing

Grundlagen, Strategien, Chancen, Risiken
Author: Search for this author Lindner, Doris
Statement of Responsibility: Doris Lindner
Year: 2004
Publisher: Düsseldorf, VDM-Verl. Müller
Media group: Book/Buch
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Barcode: 01032079 Locations: 2.4.2 LIN Status: leaving

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Author: Search for this author Lindner, Doris
Statement of Responsibility: Doris Lindner
Year: 2004
Publisher: Düsseldorf, VDM-Verl. Müller
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Classification: Search for this systematic 2.4.2
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ISBN: 3-936755-32-9
Description: 150 S. : Abb.
Tags: Cross-Cultural Management, International Marketing, Intercultural management, Interkulturelles Management, Multikulturelles Management, Internationales Marketing
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Media group: Book/Buch