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Marketing Channel Strategy

an omni-channel approach
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Statement of Responsibility: Robert W. Palmatier ...
Year: 2020
Publisher: New York, NY [u.a.], Routledge
Media group: Book/Buch
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Barcode: 01121254 Locations: 2.4.1 MAR Status: available

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Statement of Responsibility: Robert W. Palmatier ...
Year: 2020
Publisher: New York, NY [u.a.], Routledge
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Classification: Search for this systematic 2.4.1
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ISBN: 978-0-367-26209-9
ISBN (2nd): 978-0-367-26209-9
Description: 9th ed., XXVIII, 373 S. : Tab. u. graph. Darst.
Tags: Distributionspolitik, Mobile Commerce, Electronic Commerce, Marketing Strategy, Marketing management, Online Marketing, E-Commerce, Online-Handel, Marketingstrategie, Marktorientierte Unternehmensführung, Marketing mix, Internet-Marketing
Participating parties: Search for this character Palmatier, Robert W. [Mitarb.]
Language: englisch
Media group: Book/Buch