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How to write great business cases

Author: Search for this author Schnarr, Karin (author); Woodwark, Meredith J. (author)
Statement of Responsibility: Karin Schnarr, Meredith J. Woodwark
Year: [2023]
Publisher: Cheltenham ; Northampton, [Massachusetts], Edward Elgar Publishing
Series: How to guides
Media group: Book/Buch
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Barcode: 01155884 Locations: 9 SCHN Status: borrowed

Content

Offering a step-by-step guide on how to write an impactful decision-based teaching case for business education, this book aids in the creation of resources that will be essential for an academic curriculum. It demonstrates how the case and teaching note can be prepared and presented for a successful submission to publishers.
 
How to Write Great Business Cases provides concise case writing guidance applicable to case writers from any business discipline. It covers the core elements of writing a decision-based case such as interviews and case testing. Ultimately, readers of this essential book will be taught how to write an engaging business case that will pique students’ interests.
 
This accessible book will be perfect for novice case writers endeavouring to succeed in the case writing process, with particular focus applied to North American case writing opportunities. It will additionally be beneficial for experienced case researchers as well as academics of business and management wishing to enrich their practice and author further publications.

Details

Statement of Responsibility: Karin Schnarr, Meredith J. Woodwark
Year: [2023]
Publisher: Cheltenham ; Northampton, [Massachusetts], Edward Elgar Publishing
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Classification: Search for this systematic 9
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ISBN: 978-1-80392-064-1
ISBN (2nd): 978-1-80392-065-8
Description: xiii, 171 Seiten, Illustrationen
Series: How to guides
Tags: Proposal Writing in Business, Business, Case Study, Business Writing, Business Case, Case Writing, Schreiben von Vorschlägen in der Wirtschaft, Geschäft, Case Studies, Fallstudien, Geschäftliches Schreiben
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Language: eng
Media group: Book/Buch