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The Oxford handbook of international business strategy

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Statement of Responsibility: Edited by Kamel Mellahi, Klaus Meyer, Rajneesh Narula, Irina Surdu, and Alain Verbeke
Year: [2021]
Publisher: Oxford, Oxford University Press
Media group: Book/Buch
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Barcode: 01153644 Locations: 2.0.2 OXF Status: borrowed

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Multinational enterprises must contend with increasingly challenging conditions in the international business environment. This handbook explores how classic principles of international competitive strategy are transformed in today's markets and provides suggestions on how firms can develop effective strategies to respond to these transformations.

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Search for this author
Statement of Responsibility: Edited by Kamel Mellahi, Klaus Meyer, Rajneesh Narula, Irina Surdu, and Alain Verbeke
Year: [2021]
Publisher: Oxford, Oxford University Press
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Classification: Search for this systematic 2.0.2
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ISBN: 978-0-19-886837-8
Description: xviii, 500 Seiten, Illustrationen
Tags: Strategic Planning, Strategy, World, Strategic Management, Multinational Enterprise, Transnational Corporation, Strategie, Welt, Strategische Planung, Strategisches Management, Corporate strategy, Multinational Enterprises, MNEs, Multinationales Unternehmen, TNC, Transnationales Unternehmen, Globales Unternehmen, Multinational corporation, MNE, MNC, Global enterprise
Language: eng
Media group: Book/Buch