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eSports is business

management in the world of competitive gaming
Author: Search for this author Scholz, Tobias M., 198X- (author)
Statement of Responsibility: Tobias M. Scholz
Year: [2019]
Publisher: Cham, Palgrave Macmillan
Media group: eBook/eResource
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Content

The global phenomenon of eSports has experienced exponential growth in recent years, gaining interest from the media, sports and technology industries. Being born digital, global and agile, competitive gaming appeals to a young and emerging audience, and therefore the management of businesses within the eSports industry requires a unique strategy. Presenting a short history of the industry and an overview of its various stakeholders, the author explores how important governing principles have emerged to culminate in a business model network. An insightful read for scholars researching innovation, eBusiness and strategy, this book takes a pioneering approach and examines potential implications for the future of eSports.

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Author: Search for this author Scholz, Tobias M., 198X- (author)
Statement of Responsibility: Tobias M. Scholz
Year: [2019]
Publisher: Cham, Palgrave Macmillan
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ISBN: 978-3-030-11199-1
ISBN (2nd): 978-3-030-11198-4
Description: 1 Online-Ressource (xv, 155 Seiten), Illustrationen
Tags: Video Game, Management, Electronic Business, Computerspiel, Unternehmensleitung, Unternehmensführung, E-Business, eBusiness, Digital Economy
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Language: eng
Media group: eBook/eResource