Print Permalink
1 of 1
opens in new tab

Willingness to pay as a range

theoretical foundations, measurement, and implications for marketing mix decisions
Author: Search for this author Dost, Florian (author)
Statement of Responsibility: by Dip.-Ing. Florian Dost
Year: 2012
Publisher: Berlin, ESCP Europe Wirtschaftshochschule Berlin
Media group: Book/Buch
available

Copies

BarcodeLocationsStatus
Barcode: 01078145 Locations: 2.4.9 DOS Status: available
Barcode: Locations: OPUS Status: Online

Details

Author: Search for this author Dost, Florian (author)
Statement of Responsibility: by Dip.-Ing. Florian Dost
Year: 2012
Publisher: Berlin, ESCP Europe Wirtschaftshochschule Berlin
opens in new tab
Classification: Search for this systematic 2.4.9
Search for this subject type
Description: VI, 113 Seiten
Tags: Consumer Behaviour, Marketingmix, Willingness to Pay, Pricing, Behavioral Economics, Rationalität, Consumer Behavior, Käuferverhalten, WTP, Zahlungsbereitschaft, Preispolitik, Preismanagement, Preisstrategie, Verhaltensökonomik, Wirtschaftliches Verhalten, Rationality
Search for this character
Media group: Book/Buch