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Markenbewertung

der objektivierte Markenwert unter besonderer Berücksichtigung des Income Approach
Author: Search for this author Pauly-Grundmann, Denise
Statement of Responsibility: Denise Pauly-Grundmann
Year: 2010
Publisher: Wiesbaden, Gabler
Media group: Book/Buch
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Barcode: 01067224 Locations: 2.8.9 PAU Status: available

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Author: Search for this author Pauly-Grundmann, Denise
Statement of Responsibility: Denise Pauly-Grundmann
Year: 2010
Publisher: Wiesbaden, Gabler
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Classification: Search for this systematic 2.8.9
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ISBN: 978-3-8349-2491-9
Description: XXXII, 292 S. : Tab. u. graph. Darst.
Tags: Brand Equity, Cashflow, Firm Valuation, Capital Asset Pricing Model, Tax law, Brand Value, Markenbewertung, Markenwert, Unternehmensbewertung, Corporate valuation, Company valuation, CAPM, Steuerrecht
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Footnote: Zugl.: Frankfurt (Main), Goethe-Univ., Diss., 2010
Media group: Book/Buch