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Marketingmanagement

Strategie, Instrumente, Umsetzung, Unternehmensführung
Author: Search for this author Homburg, Christian, 1962-; Krohmer, Harley
Statement of Responsibility: Christian, 1962- Homburg ; Harley Krohmer
Year: 2009
Publisher: Wiesbaden, Gabler
Series: Lehrbuch
Media group: Book/Buch
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Barcode: 01061802 Locations: 2.4.1 HOM Status: leaving

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Author: Search for this author Homburg, Christian, 1962-; Krohmer, Harley
Statement of Responsibility: Christian, 1962- Homburg ; Harley Krohmer
Year: 2009
Publisher: Wiesbaden, Gabler
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Classification: Search for this systematic 2.4.1
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ISBN: 978-3-8349-1656-3
Description: 3., überarb. und erw. Aufl., XXIII, 1301 S. : Tab. u. graph. Darst.
Series: Lehrbuch
Tags: Marketing management, Marktorientierte Unternehmensführung, Marketing mix
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Media group: Book/Buch