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Marketing to Gen Z

the rules for reaching this vast and very different generation of influencers
Author: Search for this author Fromm, Jeff; Read, Angie
Statement of Responsibility: Jeff Fromm ; Angie Read
Year: 2018
Publisher: New York, NY [u.a.], Amacom
Media group: Book/Buch
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Barcode: 01113570 Locations: 2.4.4 FRO Status: borrowed

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Author: Search for this author Fromm, Jeff; Read, Angie
Statement of Responsibility: Jeff Fromm ; Angie Read
Year: 2018
Publisher: New York, NY [u.a.], Amacom
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Classification: Search for this systematic 2.4.4
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ISBN: 978-0-8144-3927-2
ISBN (2nd): 978-0-8144-3928-9
Description: XXI, 202 S. : Tab. u. graph. Darst.
Tags: Consumer Behaviour, Generation Z, Influencer, Target Marketing, Consumer Behavior, Influencer Marketing, Käuferverhalten
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Language: englisch
Media group: Book/Buch