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Positioning

the battle for your mind ; [how to be seen and heard in the overcrowded marketplace ; the marketing classic]
Author: Search for this author Ries, Al; Trout, Jack
Statement of Responsibility: Al Ries ; Jack Trout
Year: 2001
Publisher: New York [u.a.], McGraw-Hill
Media group: Book/Buch
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Barcode: 01075861 Locations: 2.4.8 RIE Status: available

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Author: Search for this author Ries, Al; Trout, Jack
Statement of Responsibility: Al Ries ; Jack Trout
Year: 2001
Publisher: New York [u.a.], McGraw-Hill
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Classification: Search for this systematic 2.4.8
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ISBN: 0-07-137358-6
ISBN (2nd): 978-0-07-137358-6
Description: X, 213 S. : Tab.
Tags: Image, Kommunikationspolitik, Product Management, Marketing Strategy, Brand, Produktmanagement, Produktpolitik, Marketingstrategie, Markenartikel
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Language: englisch
Media group: Book/Buch