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Marketing-Management

Author: Search for this author Böhler, Heymo; Scigliano, Dino
Statement of Responsibility: Heymo Böhler ; Dino Scigliano
Year: 2005
Publisher: Stuttgart [u.a.], Kohlhammer
Media group: Book/Buch
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Barcode: 01046175 Locations: 2.4.1 BÖH Status: available

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Author: Search for this author Böhler, Heymo; Scigliano, Dino
Statement of Responsibility: Heymo Böhler ; Dino Scigliano
Year: 2005
Publisher: Stuttgart [u.a.], Kohlhammer
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Classification: Search for this systematic 2.4.1
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ISBN: 3-17-018368-0
Description: 205 S. : Tab. u. graph. Darst.
Tags: Marketingplanung, Marketing management, Marketing mix, Marktorientierte Unternehmensführung
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Media group: Book/Buch