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Corporate Brand Management

Marken als Anker strategischer Führung von Unternehmen
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Statement of Responsibility: Franz-Rudolph Esch ...
Year: 2004
Publisher: Wiesbaden, Gabler
Media group: Book/Buch
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Barcode: 01027082 Locations: 2.4.1 COR Status: leaving

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Statement of Responsibility: Franz-Rudolph Esch ...
Year: 2004
Publisher: Wiesbaden, Gabler
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Classification: Search for this systematic 2.4.1
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ISBN: 3-409-11908-6
Description: XIV, 375 S. : Tab. u. graph. Darst.
Tags: Firm Value, Brand, Strategische Unternehmensführung, Markenartikel, Strategic Leadership
Participating parties: Search for this character Esch, Franz-Rudolf [Mitarb.]
Media group: Book/Buch