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International Corporate Brand Management

evaluating standardized corporate branding across countries
Author: Search for this author Meierer, Markus
Statement of Responsibility: Markus Meierer
Year: 2011
Publisher: Wiesbaden, Gabler
Media group: Book/Buch
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Barcode: 01075007 Locations: 2.4.2 MEI Status: available

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Author: Search for this author Meierer, Markus
Statement of Responsibility: Markus Meierer
Year: 2011
Publisher: Wiesbaden, Gabler
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Classification: Search for this systematic 2.4.2
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ISBN: 978-3-8349-2460-5
Description: XX, 206 S. : Tab. u. graph. Darst.
Tags: Business Strategy, Corporate Identity, France, Germany, Rumänien, Russland, Stochastik, USA, International Marketing, Brand, Deutschland, Frankreich, Unternehmensstrategie, America, Amerika, Internationales Marketing, Markenartikel
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Language: englisch
Footnote: Zugl.: Trier, Univ. Diss., 2010
Media group: Book/Buch