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Connected Marketing

the viral, buzz and word of mouth revolution
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Statement of Responsibility: ed. by Justin Kirby and Paul Marsden
Year: 2006
Publisher: Amsterdam [u.a.], Elsevier Butterworth-Heinemann
Media group: Book/Buch
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Barcode: 01041255 Locations: 2.4.10 CON Status: available

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Search for this author
Statement of Responsibility: ed. by Justin Kirby and Paul Marsden
Year: 2006
Publisher: Amsterdam [u.a.], Elsevier Butterworth-Heinemann
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Classification: Search for this systematic 2.4.10
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ISBN: 0-7506-6634-X
Description: XXXV, 282 S. : Tab. u. graph. Darst.
Tags: Advertising, Buzz Marketing, Kommunikationspolitik, Word of Mouth, Viral Marketing, Werbung
Participating parties: Search for this character Kirby, Justin [Hrsg.]; Marsden, Paul [Hrsg.]
Language: englisch
Media group: Book/Buch