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Leading the Starbucks Way

5 principles for connecting with your customers, your products, and your people
Author: Search for this author Michelli, Joseph A.
Statement of Responsibility: Joseph A. Michelli
Year: 2014
Publisher: New York [u.a.], McGraw-Hill Education
Media group: Book/Buch
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Barcode: 01098426 Locations: 2.4.1 MIC Status: available

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Author: Search for this author Michelli, Joseph A.
Statement of Responsibility: Joseph A. Michelli
Year: 2014
Publisher: New York [u.a.], McGraw-Hill Education
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Classification: Search for this systematic 2.4.1
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ISBN: 978-0-07-180125-6
ISBN (2nd): 978-0-07-180125-1
Description: XI, 286 S. : graph. Darst.
Tags: Corporate Culture, Product Management, Relationship Marketing, Starbucks, Marketing management, Produktmanagement, Produktpolitik, Unternehmenskultur, Marketing mix, Marktorientierte Unternehmensführung
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Language: englisch
Media group: Book/Buch