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Blue Ocean Shift

beyond competing ; proven steps to inspire confidence and seize new growth
Author: Search for this author Kim, W. Chan; Mauborgne, Renée
Statement of Responsibility: W. Chan Kim ; Renée Mauborgne
Year: 2017
Publisher: London, Macmillan
Media group: Book/Buch
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Barcode: 01116991 Locations: 2.12.2.1 KIM Status: available

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Author: Search for this author Kim, W. Chan; Mauborgne, Renée
Statement of Responsibility: W. Chan Kim ; Renée Mauborgne
Year: 2017
Publisher: London, Macmillan
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Classification: Search for this systematic 2.12.2.1
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ISBN: 978-1-5098-3216-3
Description: XI, 322 S. : Tab. u. graph. Darst.
Tags: Blue Ocean, Markterschließung, Success Factor, Wettbewerbsstrategie, Strategic Management, Business Model, Erfolgsfaktor, Strategisches Management, Corporate strategy, Business idea, Geschäftsmodell, Geschäftsidee
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Language: englisch
Media group: Book/Buch