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The Power of Co-Creation

managing customer co-creation of technology-based services
Author: Search for this author Handrich, Matthias
Statement of Responsibility: Matthias Handrich
Year: 2012
Publisher: Hamburg, Kovac
Media group: Book/Buch
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Barcode: 01082296 Locations: 2.4.1 HAN Status: available

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Author: Search for this author Handrich, Matthias
Statement of Responsibility: Matthias Handrich
Year: 2012
Publisher: Hamburg, Kovac
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Classification: Search for this systematic 2.4.1
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ISBN: 978-3-8300-6442-8
Description: XIX, 142 S. : Tab. u. graph. Darst.
Tags: Dialogmarketing, Kommunikationssysteme, Kundenorientierung, Relationship Marketing, New Product Development, Produktentwicklung
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Language: englisch
Footnote: Zugl.: Wiesbaden, EBS Univ. für Wirtschaft und Recht (i. Gr.), Diss., 2012
Media group: Book/Buch