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Gamification and consumer engagement

creating value in context of ICT development
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Statement of Responsibility: Rimantas Gatautis, Jurate Banyte, Elena Vitkauskaite Editors
Year: 2021
Publisher: Cham, Springer
Series: Progress in IS
Media group: eBook/eResource
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In the context of rapid ICT development, this book focuses on how gamification affects consumer engagement and can be used to create a shared value for customers and companies. Based on the constructs of shared value, consumer engagement and gamification, it creates a conceptual model and a research methodology to enable empirical testing and provide complex empirical research findings. The book demonstrates the use of game elements and the motivation to play games as a means of achieving a psychological effect, i.e., consumer engagement manifested through gamified activities and brand engagement. This joint empirical study, by an expert team, concludes that the analysis of consumer perceived value in the context of engagement in gamified activities should distinguish between not just the theoretically identified company/brand-related economic, emotional, functional and social values, but also between engagement-related social and functional values.

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Statement of Responsibility: Rimantas Gatautis, Jurate Banyte, Elena Vitkauskaite Editors
Year: 2021
Publisher: Cham, Springer
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ISBN: 978-3-030-54205-4
ISBN (2nd): 978-3-030-54204-7
Description: 1 Online-Ressource (vii, 216 Seiten), Illustrationen
Series: Progress in IS
Tags: Information Technology, Gamification, Consumer Behaviour, Informations- und Kommunikationstechnik, Kommunikationstechnik, IKT, ICT, Käuferverhalten, Information and Communications Technology, Consumer Behavior
Participating parties: Search for this character Gatautis, Rimantas (editor); Banyte, Jurate (editor); Vitkauskaite, Elena (editor)
Language: eng
Media group: eBook/eResource