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Crossing the Chasm

marketing and selling disruptive products to mainstream customers
Author: Search for this author Moore, Geoffrey A.
Statement of Responsibility: Geoffrey A. Moore
Year: 2014
Publisher: New York [u.a.], HarperCollins Publishers [u.a.]
Media group: Book/Buch
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Barcode: 01094213 Locations: 2.4.1 MOO Status: available

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Author: Search for this author Moore, Geoffrey A.
Statement of Responsibility: Geoffrey A. Moore
Year: 2014
Publisher: New York [u.a.], HarperCollins Publishers [u.a.]
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Classification: Search for this systematic 2.4.1
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ISBN: 978-0-06-229298-8
Description: 3rd ed., 273 S.
Tags: High-Tech-Marketing, Innovationsmarketing, Entrepreneurship, Entrepreneurship approach
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Language: englisch
Media group: Book/Buch