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Marketing-Controlling und Abweichungsanalyse

die Entwicklung der Abweichungsanalyse zu einem Instrument des Marketing-Controlling
Author: Search for this author Heuer, Kai
Statement of Responsibility: Kai Heuer
Year: 2001
Publisher: Hamburg, Kovac
Media group: Book/Buch
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Barcode: 01016550 Locations: 2.9.1 HEU Status: leaving

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Author: Search for this author Heuer, Kai
Statement of Responsibility: Kai Heuer
Year: 2001
Publisher: Hamburg, Kovac
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Classification: Search for this systematic 2.9.1
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ISBN: 3-8300-0328-5
Description: XXIV, 404 S. : Tab. u. graph. Darst.
Tags: Marketing Controlling, Abweichungsanalyse, Cost Accounting, Marketingcontrolling, Marketing control , Kostenrechnung
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Footnote: Zugl.: Bremen, Univ., Diss., 2000
Media group: Book/Buch