To results list
Print Permalink
1 of 1
Cover von The Oxford handbook of international business strategy opens in new tab

The Oxford handbook of international business strategy

Search for this author
Statement of Responsibility: Edited by Kamel Mellahi, Klaus Meyer, Rajneesh Narula, Irina Surdu, and Alain Verbeke
Year: [2021]
Publisher: Oxford, Oxford University Press
Media group: Book/Buch
Link to extern media content - opens in new tab
not available
Reserve

Copies

BarcodeLocationsStatus
Barcode: 01153644 Locations: 2.0.2 OXF Status: borrowed

Content

Multinational enterprises must contend with increasingly challenging conditions in the international business environment. This handbook explores how classic principles of international competitive strategy are transformed in today's markets and provides suggestions on how firms can develop effective strategies to respond to these transformations.

Details

Search for this author
Statement of Responsibility: Edited by Kamel Mellahi, Klaus Meyer, Rajneesh Narula, Irina Surdu, and Alain Verbeke
Year: [2021]
Publisher: Oxford, Oxford University Press
opens in new tab
Classification: Search for this systematic 2.0.2
Search for this subject type
ISBN: 978-0-19-886837-8
Description: xviii, 500 Seiten, Illustrationen
Tags: Strategic Planning, Strategy, World, Strategic Management, Multinational Enterprise, Transnational Corporation, Strategie, Welt, Strategische Planung, Strategisches Management, Corporate strategy, Multinational Enterprises, MNEs, Multinationales Unternehmen, TNC, Transnationales Unternehmen, Globales Unternehmen, Multinational corporation, MNE, MNC, Global enterprise
Language: eng
Media group: Book/Buch