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Virale Markenkommunikation

Einstellungs- und Verhaltenswirkungen viraler Videos
Author: Search for this author Stenger, Daniel
Statement of Responsibility: Daniel Stenger
Year: 2012
Publisher: Wiesbaden, Springer Gabler
Media group: Book/Buch
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Barcode: 01084542 Locations: 2.4.10 STE Status: available

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Author: Search for this author Stenger, Daniel
Statement of Responsibility: Daniel Stenger
Year: 2012
Publisher: Wiesbaden, Springer Gabler
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Classification: Search for this systematic 2.4.10
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ISBN: 978-3-8349-3901-2
ISBN (2nd): 978-3-8349-3902-9
Description: XXIII, 371 S. : Abb., Tab. u.graph. Darst.
Tags: Advertising Effects, Kommunikationspolitik, Online Media, Brand, Viral Marketing, Markenartikel
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Footnote: Zugl.: Gießen, Univ., Diss., 2011
Media group: Book/Buch