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Dienstleistungsmarketing

Grundlagen - Konzepte - Methoden
Author: Search for this author Meffert, Heribert, 1937-; Bruhn, Manfred, 1949-; Hadwich, Karsten, 1970-
Statement of Responsibility: Heribert, 1937- Meffert ; Manfred, 1949- Bruhn ; Karsten, 1970- Hadwich
Year: 2015
Publisher: Wiesbaden, Springer Gabler
Media group: Book/Buch
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Barcode: 01102475 Locations: 2.4.1.3 MEF Status: available

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Statement of Responsibility: Heribert, 1937- Meffert ; Manfred, 1949- Bruhn ; Karsten, 1970- Hadwich
Year: 2015
Publisher: Wiesbaden, Springer Gabler
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Classification: Search for this systematic 2.4.1.3
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ISBN: 978-3-658-05045-0
ISBN (2nd): 978-3-658-05046-7
Description: 8., vollst. überarb. und erw. Aufl., X, 547 S. : Tab. u. graph. Darst.
Tags: Services Marketing, Dienstleistungsmarketing
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Media group: Book/Buch