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Neuromarketing

exploring the brain of the consumer
Author: Search for this author Zurawicki, Leon
Statement of Responsibility: Leon Zurawicki
Year: 2010
Publisher: Berlin [u.a.], Springer
Media group: Book/Buch
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Barcode: 01083682 Locations: 2.4.1 ZUR Status: available

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Author: Search for this author Zurawicki, Leon
Statement of Responsibility: Leon Zurawicki
Year: 2010
Publisher: Berlin [u.a.], Springer
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Classification: Search for this systematic 2.4.1
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ISBN: 978-3-540-77828-8
ISBN (2nd): 978-3-540-77829-5
Description: XX, 273 S. : Abb. u. graph. Darst.
Tags: Behavioural Psychology, Neuromarketing, Neurology, Behavioral Psychology, Verhaltenspsychologie, Neurologie
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Media group: Book/Buch