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Einsatz des Werbecontrolling

Aufbau, Steuerung und Simulation einer werblichen Erfolgskette
Author: Search for this author Janßen, Volker
Statement of Responsibility: Volker Janßen
Year: 1999
Publisher: Wiesbaden, Gabler
Media group: Book/Buch
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Barcode: 01008807 Locations: 2.4.10.1 JAN Status: leaving

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Author: Search for this author Janßen, Volker
Statement of Responsibility: Volker Janßen
Year: 1999
Publisher: Wiesbaden, Gabler
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Classification: Search for this systematic 2.4.10.1
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ISBN: 3-409-11524-2
Description: XIX, 350 S. : Tab. u. graph. Darst.
Tags: Advertising, Mediaplanung, Management Control, Werbung, Controlling
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Footnote: Zugl.: Basel, Univ., Diss., 1999
Media group: Book/Buch