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Standardisierung im Internationalen Marketing

Entwicklung eines Analyseschemas ; empirische Anwendung in der Europäischen Automobilindustrie
Author: Search for this author Dolski, Joerg
Statement of Responsibility: Joerg Dolski
Year: 2010
Publisher: Frankfurt/M. [u.a.], Lang
Media group: Book/Buch
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Barcode: 01067002 Locations: 2.4.2 DOL Status: available

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Author: Search for this author Dolski, Joerg
Statement of Responsibility: Joerg Dolski
Year: 2010
Publisher: Frankfurt/M. [u.a.], Lang
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Classification: Search for this systematic 2.4.2
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ISBN: 978-3-631-58990-8
Description: 224 S. : Tab. u. graph. Darst.
Tags: Automotive Industry, Standardisierung, International Marketing, Automobilindustrie, Kfz-Industrie, Internationales Marketing
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Footnote: Zugl.: München, Univ. der Bundeswehr, Diss., 2009
Media group: Book/Buch