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Markenwert und Markenwertermittlung

eine systematische Modelluntersuchung und -bewertung
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Statement of Responsibility: Günter Bentele ...
Year: 2009
Publisher: Wiesbaden, Gabler
Series: Gabler Research
Media group: Book/Buch
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Barcode: 01063868 Locations: 2.4.1 MAR Status: available

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Statement of Responsibility: Günter Bentele ...
Year: 2009
Publisher: Wiesbaden, Gabler
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Classification: Search for this systematic 2.4.1
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ISBN: 978-3-8349-1911-3
Description: 3. Aufl., XII, 234 S. : Tab. u. graph. Darst.
Series: Gabler Research
Tags: Brand Equity, Brand, Brand Value, Markenbewertung, Markenwert, Markenartikel
Participating parties: Search for this character Bentele, Günter
Media group: Book/Buch